Vision6: Scalable Communication for the Education Sector: The Power of the Nurture Series
- Education Australia
- 1 day ago
- 4 min read
For marketing and communications teams in the education sector, now is the time to review how you drive audience engagement with scalable strategies tailored for next-gen audiences.
Today, generic, one-size-fits-all messaging is not only less successful, it can result in higher unsubscribes and worse, spam complaints to the email service providers (ESPs).
Expectations have changed. Students, staff, and parents are more digitally connected than ever, and they increasingly expect communication to be timely, relevant, and personalised.
In fact, 74% of people say they feel frustrated when content isn’t tailored to them (Salesforce, State of the Connected Customer Report, 2023).
At the same time, marketing and communications teams are being asked to do more with less. From student recruitment to events, newsletters, sponsorships, community engagement and more.
With the right tools in place, you can reduce manual effort, deliver timely messages that resonate, and build stronger relationships across all stakeholders.
Enter the nurture series. A powerful, automated communication journey tailored to each audience, providing valuable touchpoints without the heavy lift or admin for your marketing/communications team.
Why Timing and Relevance Matter
When managing multiple communications across departments, channels, and stakeholders, it can be very time consuming to tailor every message to ensure it resonates if the process is manual. When utilising tools like Vision6 by Constant Contact, it’s easy to build email and SMS automations personalised across audience segments.
A nurture series is a planned sequence of digital communications triggered by a specific action or milestone, ensuring the right message reaches the right person at the right time. Best of all, once it’s set up, the personalisation and distribution of the content happens in the background and doesn’t add to your already stretched workload. Furthermore, reporting data and analytics provides insights into the engagement from your stakeholders to support future communications.
Where Nurture Emails Can Deliver Real Impact
In the education sector, there are key moments where a nurture journey can significantly enhance engagement and retention. For example:
Student onboarding: Rather than overwhelming students during orientation with a lengthy email packed with links, a nurture series can space out key information over a few weeks. This could include support services, academic tips, and campus event invitations.
Staff induction: Automatically deliver a series of welcome communications with HR policies, campus maps, internal contacts, and culture touchpoints to support a smooth start to the job.
Events: When you receive event registrations, you can automatically trigger email and SMS confirmations, reminders and thank you emails for pre and post event touchpoints.
These journeys ensure your audience receives messages that not only inform, but drive the desired engagement and action.
Let Automation and Behavioural Insights Do the Work
With the right platform, a nurture series can do more than simply schedule emails. Automations can be built to respond to real-time behaviour, such as website visits, email opens and clicks, or form submissions.
For example, if a student downloads a scholarship guide, that action can trigger a follow-up email with more information on how to apply, deadlines and contact information. You can also tag them as interested in a scholarship to support the personalisation of future communications.
Furthermore, if someone does not open an important onboarding email, you can automatically send a reminder with an adjusted subject line and content to attempt to re-engage them.
Platforms like Vision6 by Constant Contact make this simple with features that allow you to tag contacts based on what they do or do not do. You can assign engagement scores and tailor future content accordingly. This helps improve engagement and gives your team valuable insights into what is and isn’t working.
Why Nurture Emails Matter for Communications Teams
A nurture series supported by automation offers several practical benefits:
✅ Higher engagement. Messages land when they are most relevant, improving open and click-through rates.
✅ Improved audience experience. Less noise, more insightful content means a more engaged audience for future messages.
✅ Saving time and resources. Build a journey once and let automation take care of the personalisation and delivery.
✅ Data-driven decisions. Tag contacts based on their behaviour and engagement to guide future communications.
This approach helps your team work smarter and achieve better results without increasing manual effort.
A Better Way to Communicate
Personal, timely and consistent communication is vital across schools, universities and colleges. Whether you are onboarding new students, welcoming staff, or connecting with the wider community, a nurture series allows you to deliver more meaningful and effective messages.
With Vision6 by Constant Contact, a proud partner of Education Australia, you can build automated journeys that combine email and SMS touchpoints from one secure and reliable platform. With Australian-based data storage and ISO27001 compliance, you’ll also meet the privacy and security requirements of your IT team.
Start your free 30-day trial to discover how your team can streamline communications and improve engagement without adding to your workload.
Try Vision6 Today
1300 284 736
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